In recent weeks several television commercials have aired showcasing new product lines by established drugstore hair care companies, which are being marketing using an ingredient-focused pitch. The commonality between the product lines was the exclusion of parabens and dyes. While it is most definitely a positive that mainstream brands are listening to consumer concerns and trying to maintain relevance and market share, some of the marketing language these companies use can be a bit deceptive to uninformed consumers (Example). Similar companies marketing their products based on the great oils they contain, only for them to be at the bottom of the ingredients list. On the contrary, I do want to point out that not all of these marketing strategies are deceptive, which is why you should read the labels.