On November 30, 2009 the European Union adopted a new cosmetics regulation, Cosmetic Product Regulation No. 1223/2009, that aimed to further increase product safety. EU Cosmetic Product Regulation No. 1223/2009 was preceded by Council Directive 76/768/EEC, which was adopted in 1976. Cosmetic Product Regulation No. 1223/2009 has been applicable to appropriate parties since July 11, 2013, making it just over a year since the regulation has been in effect. This regulation has been continuously referenced here, as it is one of the most significant cosmetics regulations in the world. The ‘strict’ regulation has left many companies struggling to comply, which is why Pharma IQ surveyed various cosmetics brands to get insight into what their biggest challenges have been in the past year that the regulation has been in effect.
Pharma IQ found that the biggest challenge faced surveyed brands was knowing what preservatives are allowable in cosmetics formulations. This is not surprising given that a majority of commonly used preservatives are purported to have negative health impacts. Alternatives to animal tests and understanding what qualifies as a nano material were third and fourth greatest response to the survey, respectively. Products sold in the EU must be appropriately labeled if they contain nanoparticles. Animal testing is a sensitive and controversial subject for many; companies must now find other means to test the safety of their cosmetic formulations.
The confusion about the above issues in the cosmetics industry only further substantiated why Nature’s Pulchritude is here. If almost a third of survey companies did not confidently know what preservatives are allowable, how can a consumer–who is typically not trained in cosmetic science or chemistry–properly choose products that meet their Label Poise? Preservatives are some of the most controversial cosmetic ingredients and even many of the ‘natural’ alternatives pose risks. As companies and consumers become more knowledgeable about the products they produce and consume, respectively, the ease in trusting the products we use should only increase.