(This is our 200th post! Not surprising that another brand has been called our for deceiving their customers into thinking they are eating something healthy, when in fact the reality is the opposite! Do you read nutrition labels? If so, do you understand them?
Kind Bars may not be so kind after all.
The Food and Drug Administration has sent a letter to the maker of the snacks saying the company must remove the term “healthy” from its labels.
Bloomberg reported Tuesday that regulators found that the company’s products contain too much saturated fat. According to the Bloomberg article:
‘Your products do not meet the requirements for use of the nutrient content claim ‘healthy’ on a food label,’ William Correll, director of the Center for Food Safety and Applied Nutrition, said in the letter, dated March 17 and released publicly on Tuesday. ‘You should take prompt action to correct the violations.’
The Fruit & Almond & Apricot, Fruit & Nut Almond & Coconut, Plus Peanut Butter Dark Chocolate + Protein, and Fruit & Nut Dark Chocolate Cherry Cashew products, all have over 3 grams of saturated fat. The FDA states that a product must have less than 1 gram of fat to be labeled “healthy.”
‘Kind has seen its sales surge in recent years as Americans have moved toward savory snacks and demanded better ingredients. Kind products are now in 150,000 retail stores in the U.S. The company sold 458 million units in 2014, more than tripling over the last two years, according to Daniel Lubetzky, the company’s chief executive officer.’