Nature’s Pulchritude is kind of into ingredients. Okay, we are really into ingredients! I thought Chobani’s digs at Yoplait and Dannon were interesting and are a prime example of companies realizing that ingredients and associated perceived quality are a marketing strategy for companies. Of course, you cannot call out other companies if your ingredients are no better. Let’s see how these greek yogurts stack up! All flavors listed are for Peach. I am not affiliated with any brands in any way shape or form, have not received any compensation for this post!
Chobani Simply 100
Nonfat Yogurt (Cultured Pasteurized Nonfat Milk, Live and Active Cultures: S. Thermophilus, L. Bulgaricus, L. Acidophilus, Bifidus and L. Casei), Peaches, Chicory Root Fiber, Water, Evaporated Cane Juice, Pectin, Natural Flavors, Locust Bean Gum, Guar Gum, Monk Fruit Extract, Stevia Leaf Extract, Fruit And Vegetable Juice Concentrate (For Color).
Serving Size 5.3oz (150g)
Servings per Container 1
Amount per Serving %DV*
Calories 100 Calories from Fat 0
Total Fat 0g 0%
Saturated Fat 0g 0%
Trans Fat 0g-
Cholesterol 5mg 2%
Potassium 240mg 6%
Sodium 65mg 3%
Total Carbs 14g 5%
Dietary Fiber 5g 20%
Protein 12g 24%
Vitamin A 0% · Vitamin C 0%
Calcium 15% · Iron 0%
About Chobani Simply 100® Blended Non-Fat Greek Yogurt
- No artificial sweeteners
- Only natural non-GMO ingredients
- 75% less sugar than regular yogurt based on USDA data*
- Excellent source of protein and fiber
- Made with milk from cows not treated with artificial growth
- Includes probiotics and live cultures
- No preservatives
- Gluten free
- Kosher certified
- Vegetarian friendly
- Less than 5% lactose
One of the first things I noticed about this product was that it was sweetened with Stevia extract. Chobani’s other product lines more or less only use evaporate cane juice. Stevia is used because it provides a sweet taste (150x sweeter than sugar) without the added calories. (Learn more about stevia). That also explains why it is the last ingredient. Pectin is a thickener, typically derived from fruit though it is not specified here. Locust Bean Gum and Guar Gum are also thickeners. Monk Fruit Extract is another “natural alternative to sugar” sweetener, that has a similar controversy around it like stevia. I don’t see a preservative listed, Chobani uses salt in their other products.
One drawback is Chobani claims the milk used in their yogurt is non-GMO, however, they are NOT certified by the Non-GMO Project, the most known non-GMO certification in the US. They are instead certified by a european certifier. This could be good or bad. Chobani could have gone with a european certifier (eurofins) because they are more rigorous than the non-GMO Project. Or, Chobani’s products may not meet non-GMO Project standards. Expect a post on this in the near future.
Overall this is good. High in fiber and protein, and much lower in sugar than Chobani’s other products.
Dannon Light & Fit Greek
Fructose. Typically naturally derived but not the best ingredient. Corn starch is a thickener. Malic acid is used to enhance flavor. Sucralose was specifically pointed out by Chobani. Sucralose,commonly referred to as Splenda, is a zero calorie sweetener that is 320-1,000 times sweeter than sucrose. Sucralose is the new alternative to aspartame another zero calorie sweetener that has received a significant amount of scrutiny. Sucralose is manufactured from Sucrose. Stevia and Monk Fruit Extracts are the “naturally derived” versions of Sucralose. Potassium Sorbate is a synthetically derived preservative that is commonly used in natural ingredients. Acesulfame Sorbate is another artificial zero calorie sweetener. This product very likely uses GMO milk and peaches.
This product is high in protein, but has no fiber. Sugar is the same amount as Chobani Simply 100 (7 grams).
Yoplait Greek 100
Not much difference in this product than the Dannon Light & Fit Greek.
Yoplait Greek 100 is high in protein, though 4 grams less than Dannon & Chobani, with no fiber, and 9 grams of sugar, 2 grams more than Chobani and Dannon.
Nature’s Pulchritude’s Verdict: Chobani Simply 100 is head and shoulders above Dannon Light & Fit Greek & Yoplait Greek 100. The ingredients in Dannon and Yoplaits yogurts are standard across the mass produced food industry–filled with artificial and synthetic ingredients. Chobani clearly perceives their products to have better ingredients, though the jury is still out on Stevia extract and Monk Fruit extract. They may be naturally derived compared to sucralose and acesulfame sorbate but that does not mean they different on impact on the body. I recently tried the Simply 100 and it was pretty bland, it could have done without the 7 grams of sugar, assuming some of that sugar is not attributed to the peaches. This is coming from someone who eats plain Greek Yogurt, which is quite bland with less sugar.
I encourage you to read labels, and look beyond the nutritional facts. Artificial ingredients may not have fat and calories, but that does not mean it is good for you, better than products that use real ingredients, or most importantly that it is not negatively impacting your body!